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C&I Motors Ltd. (Subsidiary of C & I):
Mission statement
To provide the ultimate car service experience in Nigeria as conduit for
phenomenal growth in car sale |
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Goals
• Our primary goal is to make Suzuki a household name in Nigeria.
• We want to be known for the best after sales care, stress-free ownership
experience, reliability, and quality.
Company History
C&I Leasing plc is the parent company of C&I Motors. C&I Leasing Plc, was
incorporated on 28th December, 1990 as a private limited liability company
to provide both operating and finance leases and other ancillary logistics
services.
C&I Leasing has grown to be one of the largest equipment leasing and rentals
company in Nigeria with 2006/7 revenues of over N1.6 billion. The company
provides leases / rentals and ancillary services to local affiliates of
international
companies such as Cadbury, MTN, Prosafe, Shell, BG, Chevron, ENI-Agip, and
Exxonmobil. The company is currently the only equipment leasing & rental
services company that is listed on the Nigerian Stock Exchange. It’s major
shareholders include major financial institutions such as Aureos Capital (an
affiliate of the Commonwealth Development Corporation, CDC), International
Energy Insurance plc, Leadway Assurance and Crusader Insurance plc.
C&I Leasing provides leases and rentals to companies, on cars, buses,
trucks, light marine craft and cranes. In addition, C&I Leasing runs the
Hertz Rent-a-Car franchise for Nigeria which handles vehicle rentals for
companies and individuals
such as Nigerian Breweries, Microsoft, Cadbury, Exxonmobil, MTN and LM
Ericsson. Cars are provided on a chauffer-driven basis at competitive rates.
C&I Leasing currently has a fleet size in excess of 500 vehicle units
working for various clients in 31 states of the Federation. C&I Motors plans
to leverage on the existing clientele base of Hertz to enhance fleet sales.
C&I Leasing also provides consumer leases on a wide range of domestic use
equipment to employees of large corporations through our Easi-Lease product.
Through this product, employees can obtain financing for equipment such as
cars, generating sets, air conditioners, TV’s etc. The Consumer Lease
database which includes over 6,000 customers in employment in various
organizations will be a veritable marketing tool for C&I Motors.
Product and Service Description
C&I Motors competitive edge
• Attractive, Quality cars
• Customer finance plan
• Excellent Service Support
• Available spare parts
• Knowledgeable staff
Nigerian Car Finance Market
Nigerians want reliable cars at affordable prices, with affordable financing
if possible. Finance facilities yet to be perfected. There is no support
system from car dealers to obtain a car loan; dealers simply give potential
clients a list of banks
that may be able to finance a car on behalf of the clients. Getting a car
loan through Nigerian Banks is tedious, with a deposit of 10 to 30% with a
lease tenor of 18-36 months as standard terms. Because of these factors,
some people shy
away from owning more expensive but durable Japanese cars like Hondas,
Toyota and favour cheaper Korean and Chinese cars
Customer Service
Customer care as a unit will focus on customer satisfaction. The secret is
the ripple effect. Customers continue to pass the information on. Whilst our
competitors focus on making sales, we plan to focus on giving customers good
and quality car and service. Customers’ needs are evaluated to determine the
car best suited for their purpose .This free advisory role will be practiced
in all our outlets. The basic principles of sales operations standards will
be put in place to ensure the 3Rs are achieved. (Revisit, Repeat order, and
Recommend)
Spare Parts Management and Procurement Management
Distributors monopolize spare parts supply. For example Kia Spare parts are
only available at their workshops. C&I Motors plans to have an experienced
spare parts manager who is knowledgeable in spare parts inventory control.
Making sure there are always necessary spares available for purchase. In
addition, we intend to collaborate with major traders in the spare parts
markets to encourage them to import major parts. That will ensure that parts
are readily available nationwide.
INTRODUCING SUZUKI CARS
We write to introduce C&I Motors Limited, a subsidiary of C&I Leasing Plc,
Nigeria’s foremost leasing company. We have been appointed as the primary
franchise holder for Suzuki brand of cars in Nigeria by Suzuki Motors
corporation, Japan. By this appointment, we will distribute, market and
maintain Suzuki cars in Nigeria, offering customers what has been put
together as the “ultimate after-sales experience. For the first time in this
country, Nigerians would be given the opportunity to exercise their rights
to choose, away from the array of vehicles being dumped on them from all
over the world
THE BRAND
Suzuki is a world class brand, trusted and easily recognized in Nigeria for
her durability, ruggedness and affordability. Suzuki has been better known
in Nigeria for motorcycles, outboard engines, and generators but their
global image is centred predominantly on their ability to produce compact
cars. The S trademark is recognised by people through out the world as a
brand of quality products that offer both reliability and originality,
constantly going forward to meet changing life styles.
THE CARS
C&I Motors ltd will initially make available, five variants of the Suzuki
range of cars:
1.The Suzuki Grand Vitara, a medium size stylish SUV with amazing luxury and
performance features, ideal for proactive and hyper-productive people. The
capabilities of this all round 4x4 naturally reflect the lifestyle and
personality of its owner –a relationship seemingly beyond the scope of the
current crowd of rough and ready SUVs.
The Suzuki SX4, one of the sturdiest, yet very comfortable of cars from
Japan, sure to attract more than a few approving stares. Inside and out, the
SX4 creates a commanding look and feel appropriate for almost any occasion
or setting. The SX4 also comes in sedan .An upright design that sets a new
standard for comfort and visibility for all passengers. It is therefore
ideal for middle management and marketing.
2. The award winning Suzuki Swift, a small car with a sparkling performance
and features those even bigger don’t have. The Swift is ideal for use as a
pool car or for staff whose work involves a lot of runs in and around town.
3. The Suzuki Alto is the runabout every business must have. Small and
nimble, it is very efficient on fuel (takes you to Ibadan on 4 litres of
fuel). Within town, parking is not a problem. It can manoeuvre in traffic
and because of its small turning circle, it can execute a U-turn in the same
space that would embarrass slightly bigger cars. The idea of the Alto
conforms with the concept of a car for everybody in the family, intended to
satisfy diverse people in varied user situations
4. The Suzuki Jimny, rugged and sturdy and able to handle very well in
traffic and off the road. As an accompanying vehicle for bullion vans
running within town, the Jimny will make many runs with little maintenance.
WARRANTY
Each car is covered by a 3-year manufacturer’s warranty
THE AFTER SALES SERVICE
C&I Motors will offer top of the range after-sales service to ensure that
our Suzuki cars will give their owners many years of hassle-free, exciting
driving experience. The after-sales support services will include many
schemes that would be tailored to the individual needs of the customers,
meeting them exactly where those requirements are wanted.
In this regard, we have started the construction of an ultra modern workshop
in Lagos.
This will be one of many such workshops to be built in Nigeria and to ensure
that we reach our customers every where they are. We plan to embark on a
massive dealer development. These are dealers with existing workshops that
would partner with us in order to satisfy your maintenance needs. We shall
undertake to provide them with all technical and spare part requirements for
this purpose
Our after sales service would guarantee the following:
• A well articulated customer care department that would ensure adequate
feed back at all times.
• A much reduced down time during service as follows
1 ) A maximum of 2hrs. for any maintenance service.
2 ) A maximum of 2 days for diagnosed problems booked in advance.
3) Provision of a replacement car at a reduced rate whenever the conditions
above are not met.
PRICING
Our pricing regimen for the cars provides a very flexible payment option
through a lease facility.
Prices that guarantee every Nigerian an equal opportunity to own a car
WHAT YOU GET
1. A fully tropicalised, Suzuki car, built with the latest Japanese
technology, fully featured and safe. It is guaranteed to serve
your organization for many years and at very low running costs too.
2. Full technical backup, including user tips, maintenance and repairs where
required. These will be provided hands-on.
3. Cars coming at the best possible prices with payment options spreading
over three years.
4. Full insurance cover on every car
5. Satellite based tracking system for every car in case of loss
Full colour and multimedia brochures of the vehicles are available. At your
convenience, the cars can be brought to you for viewing and test driving.
Please call on the numbers listed below for further clarifications and
enquiries.
234.1.270.3700 - 9
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