November 18, 2015
Hertz signs joint marketing agreement with Numeris

Lagos, Nigeria; November 18, 2015 – C&I Leasing plc., the owners and operators of the Hertz car rentals franchise in Nigeria and Ghana, today announced a strategic marketing partnership with NUMERIS, the publishers of Bank & Entrepreneur Africa magazine. It was disclosed that the partnership will see both organisations working together to promote and integrate each other’s products and services.

Under the terms of the agreement, NUMERIS will make copies of Bank & Entrepreneur Africa magazine available to all HERTZ customers across Nigeria and Ghana. The magazine will also act as a creative communications tool for HERTZ.

HERTZ, as industry experts in logistics management, will leverage its extensive fleet, both in Nigeria and Ghana, to offer its clients direct access (in-car) to value-added content in Bank & Entrepreneur Africa magazine. In addition, the company will provide logistics support for Bank & Entrepreneur Africa’s 2016 ambitious road expedition around Nigeria, in search of the country’s next big agropreneurs.

Speaking at the MOU signing ceremony held recently in Lagos, Mr. Ayodele Babatunde, the Country Manager Hertz, said “Entrepreneurship is topical globally, and is especially relevant for Africa at this point in time. We are pleased to support this concept in two ways: offer our customers updated information and resources via Bank & Entrepreneur Africa magazine, as well as supporting a push to revive agropreneurship in Nigeria as a viable means of diversification for the nation’s economy.”

Speaking also on the partnership, Anne Agbakoba, CEO, NUMERIS, and Publisher of Bank & Entrepreneur Africa, said, “The World Bank has said that nurturing entrepreneurship is the best solution for creating jobs. We are delighted to partner with a visionary company such as HERTZ, which keys into this progressive agenda.”

About C&I Leasing Plc.
C & I leasing Plc, listed on the Nigerian Stock Exchange, is the foremost brand for leases and other ancillary services in Nigeria. With staff strength of over 4,000 people and operational offices in key locations in Nigeria and Ghana, the company takes pride in its track record of exceptional and qualitative service delivery.


Today, the C & I leasing Plc brand presence can be felt in major sectors in the Nigerian economy, providing specialized services, in Marine, Telecommunications, Oil and Gas, Equipment Rentals, Manpower Outsourcing and Transportation.


NUMERIS publishes Bank & Entrepreneur Africa – a quarterly Nigeria-based magazine that is the leading source for everything entrepreneurial. The magazine profiles SME success stories, and provides resources essential for business start-up success, and business growth strategy.


Media Contact:
Samuel Iboroma
C&I Leasing Plc